City Tour Plan Officially Launches, Debuting at Haikou Sunset Music Festival

Gentle sea breezes and the warm glow of the setting sun create a scene of romance and beauty. Add music and fine wine to the mix, and what atmosphere might that conjure?

On October 11-12, the first Sunset Music Festival kicked off grandly at the beautiful Zizai Bay in Haikou. Waves of sound, sea, and people converged here, releasing a remarkable energy of joy. The festival featured an array of talented singers from Cat Livehouse, the Haikou Dongcang Village Primary School Choir, and 7 bands from major universities in Haikou, delivering spectacular stage performances. As night fell, emerging musicians and star singers stirred up waves of excitement among the enthusiastic crowd, igniting the audience’s passion and presenting a fantastic audio-visual feast.

During the event, nearly ten thousand music fans and citizens shared this musical extravaganza at Zizai Bay. Revelers enjoyed beer and delicacies by the seaside, admiring the beauty of the sunset and the charm of the music. This romantic rendezvous with music allowed many to forget the pressures of work and life’s worries, exclaiming their satisfaction.

BB Beer Supermarket, a co-organizer of the festival, also officially launched its “City Tour Plan” during the music festival. The first stop of the city’s pop-up store was a sensational hit, attracting countless beer enthusiasts and music fans, becoming the most popular check-in spot at the venue.

As a bar brand conveying love and happiness, BB Beer Supermarket has always been committed to providing consumers with superior beer and the best service. The stunning debut of the city’s pop-up store format has introduced more citizens to the brand’s culture and philosophy, showcasing its unique charm. The BB Beer Supermarket City Tour Plan will continue in the future, with pop-up stores gradually entering cities nationwide, spreading beer culture to more people. This fusion of good beer and great music aims to make more friends, with the collision of diverse cultures bringing more joy to people across the country.