Shanghai-London Film and Television Industry Dialogue Held in London

Shanghai’s Audiovisual Industry Explores Opportunities Abroad in London Event

On October 14th, local time, the Shanghai Audiovisual Fine Works UK Promotion and Shanghai-London Film and Television Industry Dialogue were held in London, United Kingdom. Over a hundred representatives from government departments, industry associations, production, and distribution organizations from China and the UK attended the event.

The dialogue aimed to reinvigorate discussions between China and the UK in the film and television industry, establishing a high-level, specialized platform for industry communication and exchange. Additionally, this event marked a collective international endeavor for Shanghai’s film and television institutions, showcasing recent outstanding productions, whether domestically produced or in joint ventures with the UK, to industry professionals and audiences in the UK and Europe.

Hosted by the Shanghai Municipal Administration of Culture and Tourism and the Shanghai Administration of Radio and Television, the event was organized by Phoenix TV. Attendees included Mr. Bi Haibo, Minister Counsellor of the Chinese Embassy in the UK; Mr. Luo Yi, Deputy Director of the Shanghai Municipal Administration of Culture and Tourism and Deputy Director of the Shanghai Administration of Radio and Television; Mr. Dai Ruijun, Director of the Service and Skills Department of the UK Department for Business, Energy and Industrial Strategy; and Mr. Cheng Jian, Director of Phoenix TV Europe.

Mr. Bi Haibo expressed that cultural exchanges between China and the UK have been increasing, with more young people entering this field due to technological advancements. He believed that both China and the UK can further strengthen cultural exchanges and industry cooperation, fostering mutual understanding and friendship between the two nations.

As one of the most vibrant channels for cultural dissemination, audiovisual cultural works allow overseas audiences to directly experience the changes in China and the allure of Shanghai, while deepening their understanding of Chinese civilization. Mr. Luo Yi stated, “The Shanghai Municipal Administration of Culture and Tourism and the Shanghai Administration of Radio and Television will use ‘Shanghai Audiovisual Fine Works’ as a brand, strategically promote overseas, participate in important film and television festivals and exhibitions, promote the development of cultural import and export trade, actively cultivate China’s competitive advantage in audiovisual content exports, and integrate it with urban tourism to enhance Shanghai’s appeal and contribution.”

Mr. Dai Ruijun pointed out that both China and the UK view creative industries as engines for growth and innovation. During his recent visit to China, he recognized ample opportunities for extensive cooperation between the two countries in industries such as film and television.

The dialogue focused on promoting outstanding Chinese-language film and television projects, including award-winning works from the Shanghai International Film Festival and the Shanghai Television Festival, as well as co-produced animations, documentaries, and series reflecting the cityscape of Shanghai. Notable productions showcased included the Shanghai-themed TV series “Blooming Flowers,” the sci-fi TV series “The Three-Body Problem,” the Sino-British co-produced documentary “Pulse of the Earth 3,” the Sino-British co-produced animated series “Super Potato Call,” and the Phoenix TV documentary “Natural Stories of Hong Kong.”

In recent years, Shanghai’s broadcasting, television, and online audiovisual industries have closely aligned with the “Going Global” strategy of Chinese culture, propelling an increasing number of high-quality audiovisual content to go international and gain wider recognition, serving as a vivid window to showcase China’s tremendous transformations and fostering mutual understanding between peoples. On October 17th, the Shanghai Administration of Radio and Television will host the “Shanghai Audiovisual Fine Works Theme Promotion” and the “International Animation Exchange and Cooperation Promotion” during the Cannes TV Festival.